One belongs to New York instantly, one belongs
to it as much in five minutes as in five years.
Thomas Wolfe, 1900–1938

Walker International Communications in New York and Kape Communications in Melbourne invite you to take a Bite from the Big Apple! New York Arts & Cultural Management Study Tour, 1 to 5 November, 2010.

New York opens its doors again to our region’s arts managers, producers, cultural brokers, arts educators, community arts workers and curators.

Bite the Big Apple! New York Arts & Cultural Management Study Tour is truly a unique professional development program.

Up to 10 participants engage in meetings and discussions with some of New York’s most respected arts and cultural leaders.

Over five intensive days arts professionals hear, see and talk about a range of programming approaches, complex curatorial issues, income generation, the development of diverse community partnerships and diverse audience development by some of the New York arts industry’s finest.

Professionals such as, Donna Walker-Kuhne, America’s highest awarded multicultural arts marketer co-leads the tour, Will Maitland Weiss, Executive Director Arts and Business Council and Donna Williams, Audience Development Officer at the Metropolitan Museum of Art among others, will open up and discuss their work with Australian arts professionals.

The tour includes visits to various New York arts and cultural organisations, like the Smithsonian National Museum of the American Indian, Alvin Ailey American Dance Theatre, Apollo Theatre of Harlem, Public Theatre and Joe’s Pub, the Caribbean Cultural Centre, Performance Space 122 and Queens Theater.

The program is hosted by Donna Walker-Kuhne, America’s key leader in culturally diverse audience development and co-led by Fotis Kapetopoulos, Australia’s pre-eminent expert in multicultural arts communications.

New York Arts & Cultural Management Study Tour allows professionals in the arts to develop links in small groups with some of America’s most important arts leaders, while seeing some exciting theatre, visual arts and musical events.

The tour will include discussions with:
• Dr. Donna Walker–Kuhne, President of Walker International Communications and ex-Marketing Director for the Public Theatre will provide an insight into the culturally diverse presentation and communication strategies of the Public Theatre.

• Donna Williams, Audience Development Officer for the magnificent Metropolitan Museum of Art who will present on her initiatives, the Multicultural Audience Development Initiative and the Museum Mentoring Program.

• Michael Unthank, Executive Director of the Harlem Arts Alliance who will discuss how Harlem’s cultural and creative diversity adds value to Harlem which is undergoing tremendous demographic changes.

• Will Waitland from the American Arts and Business Council who talks about how arts and tourism partnerships generated through the Cultural Tourism Initiative play a key role in the survival of the arts industry.

• Prof. Steve Chaikelsonof Columbia University will discuss approaches in production management and fund raising for new productions.

• Eugene Carr, Director of Patron Technology will open up new trends and methods of interactive and digital marketing.

• Jeff Rosenstock, Director of Queens Theater in the Park in Queens, one of the world’s most culturally diverse region talks about the success of programming theatre to Queens’ Asian, Greek, Latino and other communities.

• Schawannah Wright, Manager Community Involvement at the Brooklyn Museum will present on the hugely successful First Saturday Program, a culturally diverse audience strategy, while also leading a tour of one of America’s most impressive art museums.

• Nella Vera, Director of Marketing at the Public Theatre which founded Shakespeare in the Park and became the first key theatre to seek culturally diverse audiences.

Participants also take part in site visits, including:

• Smithsonian National Museum of the American Indian at the George Gustav Heye Center Alexander Hamilton which was once the U.S. Custom House; the role of institution in cultural diversity and urban folk-life.

• The famous Apollo Theater and its role in launching careers of soul and R&B artists like James Brown, Aretha Franklin and Stevie Wonder.

• The Shubert Foundation, born out of one of the oldest theatre production houses in America, is dedicated to sustaining and advancing the live performing arts in the United States, with a particular emphasis on theatre and a secondary focus on dance.

• Performance Space 122 an arts centre dedicated to finding, developing and preseting new artistic creations from a diversity of cultures and points of view and provides artists an environment that encourages exploration, innovation and risk-taking.

A maximum of 10 people will meet key people in New York and discuss arts management, arts presentation, income generation, community partnerships, arts marketing and audience development.

Bite the Big Apple! New York Arts & Cultural Management Study Tour looks at models, policies and strategies in one of the worlds’ most important key arts centre, New York.

PROGRAM FEE* ONLY $1,800 (plus GST, AUD$)
The program fee* includes Kape Communications and Donna Walker-Kuhne management fees, two shows or events dependant on availability and cost.
Program fee* is non-negotiable.

*10% discount on program fee if you book and pay by June 30, 2010.

The study tour may be subject to changes. In the event that changes occur, all attempts will be made to find appropriate alternatives.

The program fee* does not include airfare, accommodation, airport transfers or travel insurance; these are all separate costs for which participants are individually responsible. All participants are required to obtain their own travel insurance.

A non-refundable deposit of $500 (plus GST, AUD$) per person will be required within seven (7) days of confirmation; the deadline for confirmation is Tuesday June 30, 2010.